Is Click to Call the best way to get a conversion?

Let us start from scratch. Every time a visitor enters your website, they get added to your traffic cookie jar. Most of these users do not purchase products at the drop of the hat. The startling reality is that only 2% of your visitors will convert to actual purchase. Of course, retargeting and remarketing are good ways to stay relevant and get that buy. You know what is the other best method to get them to convert? Calls! Click to Call has evolved from the pesky calls you get from Banks asking your credit card details. This is a bigger game. This article will help you understand its intricacies and amazing potential.

As I mentioned earlier, website conversion rates are at an all-time low of 2%. People are a lot less trusting of brands. And I don't blame them. The quality of products and services being offered these days is down spiraling.  But you have no idea how influential a voice can be. The worlds is a disruptive and obtrusive place. This is why I would rather hear about a service through a human voice than an automated robot. Here is where Click to Call comes in.

What is Click to Call?

Click to Call is the fine line between lines of code and a breathing human experience. When a customer googles you and finds your website, would he rather just browse through the pages or get to the job done with just that call? It depends on the service. In case its a website for buying T-shirts, of course, he would prefer a website where he can interactively see what he is getting to buy it all within a few clicks. But in the case of a healthcare appointment or a dinner reservation, the same person would rather prefer talking to a real person on the other end. For such scenarios, Google provides two options in AdWords.

• Call Only
• Call Extension

Let us jump into it and learn about both these options.

Call Only

Call-only ads are designed to encourage people to call your business, and can only appear on devices that make phone calls. When a potential customer clicks on your ad, it initiates a call to you from their device. This Click to Call strategy is the best option for businesses that believe that their calls are the best way for conversion.

This is the information required to start your Call Only Ad.

• The name of your business
• The business contact number
• Description text that must not surpass two lines
• A URL just for Display purpose. (Non-clickable)
• A URL for verification purpose

This would work perfectly for a customer who wants to check for if an item needed is in stock or not. I personally make reservations for my quarter yearly motorbike service through calls. There is something about having an expert on the other side that makes thing more easy and efficient. A very important thing to note about Click to Call through Google Adwords Call Only is that it only works for mobile devices. Your brand should be confident that a majority of your conversions take place through mobile ads. It is always reassuring to have data to back up your marketing strategy.

Call Extension

Do you want the best of both worlds? Clickable website links ALONG with the powerful ability to convert a Click to Call? Call Extensions is the second service offered by Google Adwords that does just this. At first glance, you might think this is exactly like the Call Only option. But a deeper look in shows an array of differences that are targeted to the different businesses. A brand with a strong website can benefit from this option.

Let us look at some research on the topic by data research company - eConsultancy. According to them:

• 40% of mobile searchers use Google’s click-to-call.
• 50% of mobile searchers find click-to-call useful.

The number of inbound calls a company receives is a good metric of its profitability. Click to Call is the best way to improve inbound calls in today's internet world.

Some of the other research by eConsultancy puts a new light on the topic. Data shows that customers expect click to call your website. In fact, they get annoyed when it is not available. This startling discovery lets us know that right it is not a luxury but a high priority necessity.

• 36% of mobile searchers indicated they would be more likely to explore other brands if a call option was not available
• 32% would feel frustrated or annoyed at its absence.
• 30% would be disappointed if it was not readily available.

How Does this Work:

Hear it from the provider of this options itself: Google

• Phone or website: When your call extensions show with your ad, people see your number or— when their device can make calls—a clickable call button. People can also click on your ad to go to your website.
• Business hours: You can set numbers to show only when your business can take calls.
• A call is a click: Clicks on your number are the same cost as headline clicks (a standard CPC).
• Easy conversion tracking: You can count calls as conversions by simply turning on call reporting in your account. Available on the Search Network only, call reporting uses Google forwarding numbers to give you detailed conversion information

The Callback Option

Everyone born in India knows what a missed call is. For the rest of the population - its when you cut a call before the person attends it. Kind of like an alert or signal for your recipient to give you a callback. Yes, we Indians are a miserly lot. But when it comes to marketing, missed calls work! You might be busy or not have the funds or time to call to the business right away. Having the call back option gives the customer a better call experience because the call is initiated by the business itself. Surprisingly Google also gives an option for calls to be rerouted. An automated voice can be used to divert the call between you and the customer. This helps you gather data on the number of inbound calls and a lot other sweet call data. 

In Conclusion

Investing in Click to Call is something that entirely depends on your business. If you are confident that your audience prefers words over the phone then go for it. If not, hire an analytics team to let you know about your customers. A good analytics team can gather information to let you know if you will profit from venturing into calls. I would suggest using a service like Adhuntt. They provide the best in-depth market research to find out what works and what does not.

Benefits of using Social media marketing

The boom of the social media among our generation has brought forth amazing ways that brands can connect with their audience. Not only does everything seem closer and more connected, there is this sense that even the most premium of brands is just a arms reach away from your mobile phone. Advertisers and Businesses noticed this and thus began the rage on Social Media Marketing.
The most effective way to reach the internet age audience is by marketing through the means of various social media platforms. These platforms come along with various features that help us find out the prime followers, the content that they enjoy and even methods to target them better. Regularly engage the users with creative and consistent content. Content written is such methods have been always rewarded. This is done by all brands that want an authentic social media image. This is why a lot of brands are hiring social media management experts to handle their accounts to get the best out of it. Adhuntt is one such marketing company that helps keeps brands relevant and aware in these competitive times my providing packages to improve their social media standings.  Here are the methods are a few such methods to get your brand right there at the top by increasing the traffic tremendously.
Every social media platform comes with its own set of pros and cons. Today we have a bevy of such amazing apps that can keep us entertained and informed on every level possible. Each one with its own strengths, culture, and feel. To get the most of a said platform, first, you should find out the most prominent feature in it and then heavily capitalize on it.
Facebook
Facebook is being used by more than 2 billion people worldwide. In such a broad spectrum, it is a noticeable feature that a normal post or video can be blurred out by the hundreds and thousands of other posts on it. In such a situation a unique feature is the Facebook Live. Facebook Live allows your brand to hold live sessions with the audience. The best part is that this notification is broadcast uniquely to everyone and they have a higher chance of engagement through these means.
Instagram
Instagram is more an oasis for the more youthful crowds. The majority of users on Instagram are from the millennial and GenZ Generation. If your brand is something that is targetted towards this culture, then Instagram should be your best bet. Youth-oriented ads can be run and you can reel in influencers who have a lot of followers so that they can promote your brand from their perspective too. The higher rate of engagement means higher conversion rates; remember that.
Pinterest
Pinterest has a very interesting crowd that uses it. The members are mostly creators and artists, unlike the other platforms. The most prominent demographic is that it is 80% women. In case your brand is of something that caters to such an audience, the best way to go with it would be Pinterest.
Twitter
Twitter is a very peculiar and unique platform unlike any other. Mostly filled with celebrities and big brands, it is the best means for one on one interaction with anyone. This makes it perfectly suited as a place to resolve all customer service issues. Consumers who are satisfied with your brands can give you a shout out. A well-handled disgruntled consumer is going to be noticed and appreciated well.
Now that we have seen how you use the best of these major social media platforms, let us take a dive into the benefits of using these social media marketing in the best way:
Improving your Brand Awareness
In the old days, once you started a brand, getting the word out was the hardest part. But now by means of social media, it has become a simple and straightforward job. There are no physical boundaries that can limit your brand any longer. The ability to broadcast your message to millions of people all over the worlds under microseconds is just fascinating to think of. Reaching your target audience by means of in-depth data analysis can give you unforeseen insight into the working of your consumer's mind. Daily updates and creative content that is relevant and consistent can skyrocket your brand awareness to new heights.
Boost your Website traffic
Streamlining and networking with any other platform available is the best thing about social media. You can provide links that redirect them to another webpage where they can learn more about the product. The customers these days rely on learning about the product themselves. If you use your website and social media in sync with each other, the results shall be double fold. An example can be said when Adhuntt uses Instagram Stories to run an ad for the latest free consultation service they are providing. The text mentioned in it, suggests the user Swipe Up. This simple gesture gets the user directly to the landing page. This easy to use methods have the best effect as possible.
Rank Up on Google
Everyone wants their brand to be on the top of the Google search engine results page. Everyone is scurrying to bombard each page with the most used keywords and using unethical methods to gain search engine traffic. You can be different. The best way to go with this is creating good content that evokes emotion among the users. Do this without compromising on SEO techniques would be the way to go. A good start would be by creating shareable content on social media. Google recognizes every post on social media. The use of exciting content your users love to share is the best way to get the viral traffic you need.
Efficient and Wallet-friendly
Budget problems? Look no more. Social media accounts are free to create. Once you create them, its all in your hands on how you use them. Remeber the days when businesses used to spend a large chunk of their investments just on printing out ads, billboards, and flyers? The efficient use of social media can put an end to all that. Deliver quality content and your users will notice. Keep posting topics that engage them the most, and your followers can automatically be your promoters.
That is the magic of social media, and why no brand should ever stay out of this game.
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Google Hummingbird- A new era in Search Engine Optimization

Hummingbird- That’s an interesting naming choice for the latest Google search engine update. On asked why, Google had a simple but elegant answer:

Precision and Speed.

Before we get into the gritty details, lets learn what a search algorithm is. Its basically a system that sorts through all the billions of pages in the world wide web to provide you with the most accurate search results. You can think of it as the recipe Google or Bing or any such search engine uses to crawl, index and pick information which it believes has the best answers.

The change was announced on September 26, 2013. It isn’t a static update, Google keeps pushing its boundaries every time it can. Although being the first complete overhaul of the entire algorithm, this doesn’t mean that the older algorithms such as Page Rank are dead. There are over 200 new modules being integrated into the new Hummingbird update. PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is. Instead of heavily relying on just this method, Hummingbird revolutionizes the search procedure by the usage of Conversational search.

A search engine that remembers your previous queries and builds on it. It also goes into the semantics and understands what you’re searching for rather than just blindly filtering through words.

Let’s take an example:

“What’s the closest place to buy a furniture to my home?”

The older algorithm would focus on the keywords “buy” and “furniture”. There would be good results but obviously they are not optimized.

Hummingbird focus’ on what the words mean. It understands that you’re looking for something nearby. In case you’ve integrated your location with Google, it will use that information to provide you with a tailor-made result. What this does it provides you with pages that match with the meaning rather that just the words.

 Are you wondering if the old ways of SEO using keywords are dead?

No way. High quality original content is the best way to generate SEO. If your business keeps that it in mind, no matter what the update, the results with be optimal. The indexing of information and generations of backlinks are all the same. What remained important in the past still does. All Hummingbird does it opens new and exciting ways for consumers to find your brand.

Google Hummingbird is designed to apply the advanced searching technologies to billions of pages from across the web. The Google Knowledge Graph is a system that Google launched in the May of 2012. This API understands facts- about people, places and things. It builds networks between these statistics and can calculate new ones.

Google Hummingbird shines its best when its working along with the Knowledge graph. Google can call upon its Knowledge Graph facts and the generated results will be listed on the top in the form of an information card.

In short, Google Hummingbird is tailor-made to serve modern search demands, rather than relying on technologies more suited to the earlier days.

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