Tuesday, July 31, 2018

Benefits of using Social media marketing

The boom of the social media among our generation has brought forth amazing ways that brands can connect with their audience. Not only does everything seem closer and more connected, there is this sense that even the most premium of brands is just a arms reach away from your mobile phone. Advertisers and Businesses noticed this and thus began the rage on Social Media Marketing.
The most effective way to reach the internet age audience is by marketing through the means of various social media platforms. These platforms come along with various features that help us find out the prime followers, the content that they enjoy and even methods to target them better. Regularly engage the users with creative and consistent content. Content written is such methods have been always rewarded. This is done by all brands that want an authentic social media image. This is why a lot of brands are hiring social media management experts to handle their accounts to get the best out of it. Adhuntt is one such marketing company that helps keeps brands relevant and aware in these competitive times my providing packages to improve their social media standings.  Here are the methods are a few such methods to get your brand right there at the top by increasing the traffic tremendously.
Every social media platform comes with its own set of pros and cons. Today we have a bevy of such amazing apps that can keep us entertained and informed on every level possible. Each one with its own strengths, culture, and feel. To get the most of a said platform, first, you should find out the most prominent feature in it and then heavily capitalize on it.
Facebook
Facebook is being used by more than 2 billion people worldwide. In such a broad spectrum, it is a noticeable feature that a normal post or video can be blurred out by the hundreds and thousands of other posts on it. In such a situation a unique feature is the Facebook Live. Facebook Live allows your brand to hold live sessions with the audience. The best part is that this notification is broadcast uniquely to everyone and they have a higher chance of engagement through these means.
Instagram
Instagram is more an oasis for the more youthful crowds. The majority of users on Instagram are from the millennial and GenZ Generation. If your brand is something that is targetted towards this culture, then Instagram should be your best bet. Youth-oriented ads can be run and you can reel in influencers who have a lot of followers so that they can promote your brand from their perspective too. The higher rate of engagement means higher conversion rates; remember that.
Pinterest
Pinterest has a very interesting crowd that uses it. The members are mostly creators and artists, unlike the other platforms. The most prominent demographic is that it is 80% women. In case your brand is of something that caters to such an audience, the best way to go with it would be Pinterest.
Twitter
Twitter is a very peculiar and unique platform unlike any other. Mostly filled with celebrities and big brands, it is the best means for one on one interaction with anyone. This makes it perfectly suited as a place to resolve all customer service issues. Consumers who are satisfied with your brands can give you a shout out. A well-handled disgruntled consumer is going to be noticed and appreciated well.
Now that we have seen how you use the best of these major social media platforms, let us take a dive into the benefits of using these social media marketing in the best way:
Improving your Brand Awareness
In the old days, once you started a brand, getting the word out was the hardest part. But now by means of social media, it has become a simple and straightforward job. There are no physical boundaries that can limit your brand any longer. The ability to broadcast your message to millions of people all over the worlds under microseconds is just fascinating to think of. Reaching your target audience by means of in-depth data analysis can give you unforeseen insight into the working of your consumer's mind. Daily updates and creative content that is relevant and consistent can skyrocket your brand awareness to new heights.
Boost your Website traffic
Streamlining and networking with any other platform available is the best thing about social media. You can provide links that redirect them to another webpage where they can learn more about the product. The customers these days rely on learning about the product themselves. If you use your website and social media in sync with each other, the results shall be double fold. An example can be said when Adhuntt uses Instagram Stories to run an ad for the latest free consultation service they are providing. The text mentioned in it, suggests the user Swipe Up. This simple gesture gets the user directly to the landing page. This easy to use methods have the best effect as possible.
Rank Up on Google
Everyone wants their brand to be on the top of the Google search engine results page. Everyone is scurrying to bombard each page with the most used keywords and using unethical methods to gain search engine traffic. You can be different. The best way to go with this is creating good content that evokes emotion among the users. Do this without compromising on SEO techniques would be the way to go. A good start would be by creating shareable content on social media. Google recognizes every post on social media. The use of exciting content your users love to share is the best way to get the viral traffic you need.
Efficient and Wallet-friendly
Budget problems? Look no more. Social media accounts are free to create. Once you create them, its all in your hands on how you use them. Remeber the days when businesses used to spend a large chunk of their investments just on printing out ads, billboards, and flyers? The efficient use of social media can put an end to all that. Deliver quality content and your users will notice. Keep posting topics that engage them the most, and your followers can automatically be your promoters.
That is the magic of social media, and why no brand should ever stay out of this game.
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Tuesday, July 10, 2018

Google Hummingbird- A new era in Search Engine Optimization


Hummingbird- That’s an interesting naming choice for the latest Google search engine update. On asked why, Google had a simple but elegant answer:
Precision and Speed.


Before we get into the gritty details, lets learn what a search algorithm is. Its basically a system that sorts through all the billions of pages in the world wide web to provide you with the most accurate search results. You can think of it as the recipe Google or Bing or any such search engine uses to crawl, index and pick information which it believes has the best answers.
The change was announced on September 26, 2013. It isn’t a static update, Google keeps pushing its boundaries every time it can. Although being the first complete overhaul of the entire algorithm, this doesn’t mean that the older algorithms such as Page Rank are dead. There are over 200 new modules being integrated into the new Hummingbird update. PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is. Instead of heavily relying on just this method, Hummingbird revolutionizes the search procedure by the usage of Conversational search.
A search engine that remembers your previous queries and builds on it. It also goes into the semantics and understands what you’re searching for rather than just blindly filtering through words.
Let’s take an example:
“What’s the closest place to buy a furniture to my home?”
The older algorithm would focus on the keywords “buy” and “furniture”. There would be good results but obviously they are not optimized.

Hummingbird focus’ on what the words mean. It understands that you’re looking for something nearby. In case you’ve integrated your location with Google, it will use that information to provide you with a tailor-made result. What this does it provides you with pages that match with the meaning rather that just the words.

 Are you wondering if the old ways of SEO using keywords are dead?
No way. High quality original content is the best way to generate SEO. If your business keeps that it in mind, no matter what the update, the results with be optimal. The indexing of information and generations of backlinks are all the same. What remained important in the past still does. All Hummingbird does it opens new and exciting ways for consumers to find your brand.
Google Hummingbird is designed to apply the advanced searching technologies to billions of pages from across the web. The Google Knowledge Graph is a system that Google launched in the May of 2012. This API understands facts- about people, places and things. It builds networks between these statistics and can calculate new ones.
Google Hummingbird shines its best when its working along with the Knowledge graph. Google can call upon its Knowledge Graph facts and the generated results will be listed on the top in the form of an information card.
In short, Google Hummingbird is tailor-made to serve modern search demands, rather than relying on technologies more suited to the earlier days.

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